Organic baby food brand Ella’s Kitchen is expanding its TerraCycle baby food pouch recycling program from Sweden and the United Kingdom to the United States. Ella’s Kitchen and TerraCycle, a recycling pioneer known for finding solutions for hard-to-recycle products and packaging, will accept any brand of pouch in the Baby Food Pouch Brigade®.
Ella’s Kitchen pouches are perfect for kids and babies because they are lightweight, squeezable and tactile and they preserve the food naturally without additives and preservatives. However, they can’t be recycled through typical channels because of the fused aluminum and plastic. TerraCycle will turn the pouches into plastic lumber to be used in products such as park benches, railroad ties and shipping pallets.
“Our mission is to create healthy eating habits that will last a lifetime and we also want to create environmental habits that last a lifetime,” said Ella’s Kitchen Founder Paul Lindley. “Part of our core company culture is a commitment to sustainability, so we are excited to be taking a step to reduce not just ours, but all baby food pouches from landfills.”
Anyone can sign up for the Baby Food Pouch Brigade, and participation is completely free. Once enough pouches are collected to fill a box or bag, the collector downloads a postage-paid shipping label and sends the waste to TerraCycle. TerraCycle points are awarded for each pouch collected and can be redeemed for charitable gifts or a cash donation to the non-profit or school of the collector’s choice. To sign up, visit www.terracycle.com.
“Ella’s Kitchen was one of our first partners in the U.K. and Sweden and we are thrilled they have expanded to the U.S.,” said TerraCycle CEO Tom Szaky. “They are really trying to lessen their environmental footprint while making healthy food for children.”