Atlanta-based convenience store chain RaceTrac Petroleum, Inc. recently joined forces with feedback management provider Mindshare Technologies to roll out a new guest survey program. The new system, RightTrac, allows RaceTrac to continuously gather feedback and respond to customer needs in real time to further its mission of making guests’ lives simpler and more enjoyable.
“The launch and overwhelming response to RightTrac has been fantastic,” said Mark Reese, Vice President of Operations for RaceTrac. “Since our rollout on March 1, we’ve received more than 55,000 customer reviews, which we have been able to utilize to make immediate improvements in the stores for our guests. This new firsthand feedback has helped RaceTrac successfully provide consistent and enjoyable experiences for our guests.”
Through its partnership with Mindshare, guests at RaceTrac stores are encouraged to provide feedback at every visit. Details on how to give feedback are shown to every guest at the bottom of their receipt.
RaceTrac began a pilot test with Mindshare’s software at the beginning of 2011. The company experimented with several guest satisfaction system providers before ultimately deciding to partner with Mindshare. “This system allows us to accurately capture guest feedback and make improvements to our stores going forward,” said Reese, “Mindshare’s immediate approach to feedback management and the flexibility of the technology is what ultimately set the program apart.”
Equally pleased by the RightTrac program’s early success, Mindshare is confident they have found an ideal partner for their customer-focused feedback solutions. “To work with a company like RaceTrac that is so outwardly dedicated to their customers is a dream partnership for Mindshare,” said Lonnie Mayne, Chief Experience Officer for Mindshare Technologies.“They already have the track record and the people in place to provide an exceptional customer experience, so adding a program that delivers immediate guest insights for the front-line store team members to act on directly puts the company at a serious advantage.”
Mindshare enables companies to improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Mindshare's proprietary survey technology captures the voice of the customer in real time and immediately transforms it into actionable intelligence through powerful and incisive reporting. In addition, industry experts guide clients in building comprehensive enterprise feedback management solutions using the data collected. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For more information, visit www.mshare.net.
“The launch and overwhelming response to RightTrac has been fantastic,” said Mark Reese, Vice President of Operations for RaceTrac. “Since our rollout on March 1, we’ve received more than 55,000 customer reviews, which we have been able to utilize to make immediate improvements in the stores for our guests. This new firsthand feedback has helped RaceTrac successfully provide consistent and enjoyable experiences for our guests.”
Through its partnership with Mindshare, guests at RaceTrac stores are encouraged to provide feedback at every visit. Details on how to give feedback are shown to every guest at the bottom of their receipt.
RaceTrac began a pilot test with Mindshare’s software at the beginning of 2011. The company experimented with several guest satisfaction system providers before ultimately deciding to partner with Mindshare. “This system allows us to accurately capture guest feedback and make improvements to our stores going forward,” said Reese, “Mindshare’s immediate approach to feedback management and the flexibility of the technology is what ultimately set the program apart.”
Equally pleased by the RightTrac program’s early success, Mindshare is confident they have found an ideal partner for their customer-focused feedback solutions. “To work with a company like RaceTrac that is so outwardly dedicated to their customers is a dream partnership for Mindshare,” said Lonnie Mayne, Chief Experience Officer for Mindshare Technologies.“They already have the track record and the people in place to provide an exceptional customer experience, so adding a program that delivers immediate guest insights for the front-line store team members to act on directly puts the company at a serious advantage.”
Mindshare enables companies to improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Mindshare's proprietary survey technology captures the voice of the customer in real time and immediately transforms it into actionable intelligence through powerful and incisive reporting. In addition, industry experts guide clients in building comprehensive enterprise feedback management solutions using the data collected. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For more information, visit www.mshare.net.
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