DNA Brands, Inc., makers of the great tasting DNA Energy Drink®, a favorite of the action sports community and its enthusiastic followers, recently announced that its wholly owned subsidiary, Grass Roots Beverage, has launched distribution efforts for SK Energy throughout the state of Florida. SK Energy, an energy shot beverage, is the brainchild of pop/R&B performer 50 Cent.
SK Energy came into existence after music star 50 Cent and his manager Chris Lightly returned from a trip to the World Cup in Africa. Their visit to the continent opened their eyes to the rampant poverty and hunger that currently exists across Africa. The company was formed with the idea of giving back to the world’s most compelling charities. Today, every SK Energy shot sold provides a meal to a hungry child, through the company’s contributions to the United Nations World Food Program.
“We are extremely pleased to be SK’s source of distribution for Florida. We are currently working towards a master distributor agreement where wholesalers, sub-distributors and jobbers will purchase product directly from us to cover their own distribution needs,” said Jeff Jonke, Vice President of Strategic Planning for DNA Brands and Grass Roots. “We feel SK, with its celebrity backing [including] Betty White, Joan Rivers and DJ Pauly D, and a massive advertising budget, is expected to become a serious competitor in the energy shot category.”
SK Energy is currently available nationwide in 7-Eleven, GNC, Rite-Aid and CVS locations.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com.
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