Popchips, one of the fastest growing natural snack brands in the United States, has taken the snack industry by storm with the creation of an entirely new snack category. Popped snacks are a delicious, guilt-free alternative to the fried (unhealthy) and baked (un-delicious) choices that have long lined snack aisles nationwide.
Popchips starts with the finest potatoes, adds heat and pressure, and “pop!” it’s an amazing chip. The only thing the company adds is its flavorful blend of seasonings. The result is a snack that is so crispy and delicious, consumers do not even notice that it is a healthier option. One single serving .8-ounce bag of popchips has half the fat of fried chips, fewer calories (only 100) and none of the trans fats of regular potato chips.
Since the product’s launch in 2007, popchips has been continuously winning awards and industry acclaim, as well as consumer devotion. Popchips has developed a passionate following among trendsetters, moms, sports enthusiasts and celebrities. Prominent celebrity fans of the brand include Katy Perry, Heidi Klum, Jillian Michaels and Sean “Diddy” Combs.
Popchips was co-founded by serial entrepreneur Keith Belling and food industry expert Pat Turpin. Originally operated with just 15 employees, the popchips brand has since grown to become a national snacking sensation, today employing over sixty individuals.
“At popchips inc., we believe the driving force behind what makes our brand and company culture successful is innovation,” said Belling. “Starting out, we knew we were entering a competitive billion dollar category with limited marketing funds. In order to counter this, we focused on grassroots marketing efforts that centered on giving as many consumers as possible a chance to try popchips. We were confident that if they simply tried our product, they would spread the word.”
Popchips’ most recent innovation came in August of this year, when the company launched its brand new tortilla popchips line. Tortilla popchips are currently available in four bold and taste bud-popping flavors, including nacho cheese, ranch, salsa and chili limón. Potato popchips are now available in 11 unique flavors, including everything from thai sweet chili to parmesan garlic.
For more information on popchips and its diverse portfolio of potato and tortilla chip products, visit www.popchips.com or call 866.217.9327. And for the latest information on popchips, sign up on the company’s website to receive the “popped culture” newsletter.
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