Product of the day—Swedish Match pouch snuff

Swedish Match has introduced a new standard for pouch snuff, an innovative can, designed with the consumer in mind. Longhorn, Renegades and Timber Wolf pouches are the only brands you will find with the new disposal lid for convenient pouch storage. Over the past year, the pouch category grew 13.5 percent, 2.25 times faster than the smokeless tobacco category. And pouch tobacco is trending even higher in convenience stores, with a 14 percent growth. The new design from Swedish Match offers an easy to open utility lid that sits on top with a curved scoop for easy opening. The can also snaps tightly for storage. “According to research, 87 percent of consumers tested liked the disposal lids, with 80 percent stating they would recommend it to their friends,” said Joe Ackerman, Director of U.S. Products for Swedish Match. “Now, there’s a handy and discreet way to dispose of the pouch.” Consumers are now beginning to see the new Swedish Match products on the shelves. The can design fits in all existing store racks with no SKU changes, and it is being sold at the same existing list price.

www.swedishmatch.com

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