Americans Hungry for Healthy Foods Reveals Recent Consumer Research

With help from Michelle Obama’s Let’s Move program and television shows like The Biggest Loser, as well as extensive media coverage of the country’s growing obesity problem, healthy eating has come to the forefront of many consumers’ minds over the past several years. According to market research company Mintel, 67 percent of Americans are now choosing healthier foods in an overall attempt to improve personal wellness.

“Consumers are more aware than ever of their own nutritional deficits, and what poor eating habits can do in terms of their long-term health,” said John N. Frank, Category Manager for CPG Food and Drink Reports at Mintel. “As a result, today’s consumers are seeking out healthy food with greater urgency. However, skeptical or confused consumers aren’t likely to pay a premium for healthier food, making it hard for manufacturers to justify investment in nutritional/ingredient upgrades.”

Based on Mintel’s research, as age increases so does the likelihood that adults are maintaining a mostly healthy diet. Nearly half (48 percent) of Americans age 65 and over say they pay close attention to how they eat. This compares to just 32 percent of 18 to 24 year-olds. However, one fourth (24 percent) of the 65+ age group (the highest percentage of any demographic) say they do not exercise at all. This could be a principal reason for their healthier eating habits, as that is their main way of controlling their weight and health.

Mintel research also reveals that women seem to think more about healthy foods than do men. Some 67 percent of males think they are a good judge of healthy foods versus 76 percent of females. Sixty-four percent of women say they read nutritional information on products, while only 56 percent of men do the same. In addition, more women than men report that they attempt to promote healthy eating by their children. Sixty-seven percent of women and 57 percent of men claim to eat healthy food more often in an attempt to set a good example for their kids.

Comments

[Sheffa foods]

Most unrefined foods have a rich source of nutrients - mainly dairy products, beans, whole grains, nuts and seeds.

I mainly rely on legumes and beans for my daily nutrient needs. These help boost my protein intake for the day. Legumes include peanuts and lentils. These are easy to cook and peanuts make a good snack. They also provide carbohydrates so that you can keep your body going and remain healthy.