Get ready to experience an exciting, new limited-edition flavor from Milky Way® Brand. Milky Way French Vanilla and Caramel Bar combines caramel, French vanilla-flavored nougat and milk chocolate for a rich, smooth and creamy taste sensation. This new offering expands the brand’s reach, enticing consumers to experience an exciting new flavor from a company they already know and enjoy. In consumer research, 70 percent of those surveyed said they would definitely or probably purchase Milky Way Brand French Vanilla and Caramel Bar when it is released. This new offering leverages the strength of the caramel segment, which is 16 percent of the overall chocolate category. It also capitalizes on the vanilla trend, helping to grow the vanilla flavor segment, which is outpacing growth in all other major categories. The introduction of Milky Way French Vanilla and Caramel Bar is supported by public relations as well as by a digital/social media campaign on Facebook. A variety of eye-catching point of purchase displays will attract consumers and drive sales for retailers. The product will be available to retailers in February 2013.
Mars Chocolate North America
908.852.1000
www.mars.com
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