Product of the day—Neo and Mistic electronic cigarettes

Bolstering its presence in the growing electronic cigarette market, Ballantyne Brands, LLC, an electronic cigarette provider, recently announced the introduction of a new premium brand, NEO™ Electronic Cigarettes. The company also announced that it has acquired the Mistic™ electronic cigarette brand and has secured an investment partner to support the brand’s distribution. “Having two great brands…provides our customers with the option of either a value brand or a premium brand,” said Todd Millard, Chief Operating Officer of Ballantyne Brands. “This is a trend in the category that we believe will continue to evolve.” The acquisition of Mistic and the launch of NEO are critical moves in Ballantyne Brands’ ultimate strategic goal of becoming a top electronic cigarette provider in the marketplace, providing the company with two strong brands, each with their own consumer base. The company also has the full support of its suppliers and, as demand increases, is prepared to leverage its production capacity.

Ballantyne Brands
www.ballantynebrands.com

Comments

[e cigarettes juice]

I love the NEO Menthol flavor, it has a great taste and feels much more like smoking a traditional cigarette compared to other e-cig brands.

[electric cigarette]

The company also announced that it has acquired the Mistic™ electronic cigarette brand and has secured an investment partner to support the brand’s distribution.

[E-roken]

Two great brands!

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I am an e cigarette user and I have been using these cigarettes from last 6 months. I have tasted various flavours such as vanilla and chocolate. I was a smoker from last 5 years and it was not at all easy for me to quit smoking, but with the use of electronic cigarettes I have stopped smoking. Now, I use to vape e cigarettes.

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