Bolla Market, the New York area’s chain of high-end convenience stores, recently announced it is serving only top-quality organic, fair trade, and Bird Friendly® specialty coffee at all its locations. Bolla Gourmet Organic Coffee will be sold at the company’s 21 stores, located between Brooklyn and Riverhead on Long Island as well as on Staten Island. In making the switch, the company will become one of the largest convenience store chains in the United States to provide only organic, fair trade, and Bird Friendly shade grown coffee.
“We are very proud to now offer delicious specialty coffee certified to strict organic, fair trade, and Bird Friendly shade grown standards and demonstrate that quality and convenience can go hand-in-hand at affordable prices at convenience stores,” said Harry Singh, President and CEO of Bolla Market. “In our quest for ever improving the quality of the products we sell, it only made sense to provide such a coffee offering in the hot beverages sector which is one our fastest-moving product sectors.”
While all Bolla Market coffee is certified to organic and fair trade standards, currently approximately 50 percent is also certified to the Smithsonian Migratory Bird Center’s Bird Friendly standard, considered by many to be the gold standard for shade-grown coffee. This figure will increase as more specialty grade coffee certified to all three standards becomes available.
Along with daily choices of light and dark roasts, Bolla Market coffees will include quarterly limited-time offerings, starting with a pumpkin spice holiday flavor to be followed by single origin coffees such as Guatemala Huehuetenango and Ethiopia Natural Sidamo. Two 12-ounce varieties of Bolla Gourmet Organic Coffee—Bolla Organic Dark and Classic NY Light Roast—are also available to take home or to the office or to give as gifts.
“This major conversion to Fair Trade Certified coffee represents the industry’s increasing desire to consider both people and planet when it comes to supply chain sustainability,” said Jennifer Gallegos, Director of Coffee at Fair Trade USA. “We applaud Bolla Market’s commitment to improving the lives of farming families around the world and providing North American consumers with coffee they can feel good about supporting.”
“When it comes to selling only top-quality, certified organic and fair trade, Bolla Market’s coffee is not your average ‘joe.’ They go a step further and ensure that the source of their coffee doesn’t harm migratory birds,” said Brooklyn Borough President Marty Markowitz. “Bolla Market really is ‘for the birds,’ and I mean that in the best possible way…I say bravo to Bolla and its eight Brooklyn locations for being ‘top flight’ when it comes to being eco-friendly and protecting our fine feathered friends. Here’s hoping that other retailers wake up and smell the coffee and follow their example.”
Founded in 1989, Bolla Market is a leading convenience store retailer with a lasting legacy as a trusted and valued business, community partner and loyal employer. The company owns and operates a chain of 21 convenience stores in the New York metropolitan area offering a variety of products in an elegant environment. The new Bolla Gourmet Organic Coffee is one of the many steps that Bolla Market is taking to offer healthier options to its customers. It already offers delicious hot foods and baked goods freshly prepared on site, as well as a deli and a variety of groceries, fresh fruit and quality snacks.
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