“This new bottle is the next milestone in Pepsi’s Live For Now marketing campaign,” said Angelique Krembs, Vice President of Pepsi Marketing. “Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA.”
The new bottle’s bold swirl and elevated profile reflect the brand’s attributes and youthful spirit. The etched, grip-able bottom allows consumers to have a more stimulating tactile interaction with the bottle itself. The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo’s Chief Design Officer Mauro Porcini. Customers can expect additional redesigns to be rolled out throughout the next year.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The company makes hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo is committed not only to providing a wide range of foods and beverages from treats to healthy eats, but also to finding innovative ways to minimize the company’s impact on the environment, to conserving energy and water and other natural resources, to providing a great workplace for its associates and to respecting, supporting and investing in the local communities where it operates. For more information, visit www.pepsico.com.
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Posted by: Carb Backloading Scam | November 04, 2013 at 04:05 AM