Continuing its long history of rich and creative collaborations, ABSOLUT® VODKA recently announced that its limited edition bottle design, ABSOLUT MEXICO, will soon be available in the United States for the first time. The bottle made its debut in Mexico last year. ABSOLUT MEXICO pays homage to Mexican culture and to the country’s multicultural heritage. This limited edition was developed in partnership with Oaxaca-based artist Dr. Lakra, one of Mexico’s most renowned contemporary artists and tattooists. The work of Dr. Lakra, also known as Jeronimo Lopez Ramirez, has been featured in exhibitions and museums around the world, including the Museum of Modern Art, the Hammer Museum and the Walker Art Center. For the ABSOLUT MEXICO bottle art, Dr. Lakra combines three legendary icons from ancient Mayan culture—Hurricane, Serpent and Jaguar—bringing them to life on the bottle through a modern artistic lens that represents Mexico today. In addition, the bottle’s colors in shades of orange, green, blue and yellow make the product not only a delicious libation, but a stunning visual sight as well.
Pernod Ricard USA
www.pernod-ricard-usa.com
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