Product of the day—SK Energy Shots from @SKEnergyShots

SK Energy Shots, was recognized as the Number One Energy Product for 2013 by Product of the Year USA. Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods.

In a category where customers seemed long resigned to the belief that “energy that works” equates to “energy that hurts,” SK Energy Shots has seen success by offering consumers a “better for you,” tastier source of energy than the products to which they are accustomed. SK Energy is made with premium ingredients, including antioxidants, caffeine from coffee beans, 100 percent natural flavors and vitamins A, B6, B8, B12, C and E. In addition, the product shuns more controversial ingredients, like taurine, guarana and artificial caffeine. Striking a delicate balance between potency and purity was a key reason SK Energy was awarded this year’s Energy Product of the Year prize.

SK Energy has successfully brought new, health-conscious consumers into the energy category, while at the same time converting existing energy product users who are looking for that better source of energy. SK Energy already has a number of celebrity devotees, including five-time Pro Bowl and NFL superstar Wes Welker and wide receiver Miles Austin, as well as Genevieve Boulanger, fitness trainer to the stars. Boulanger gives SK to her clients so that they can power through two-a-day workouts.

“We all need energy, and we all love the way energy makes us feel, but the reality is there were no options for people like us, people who care about what they put into their bodies,” said SK Energy CEO Chris Clarke. “We were driven to create a product that gives consumers the energy boost they are looking for without the compromise…Winning 2013 energy product of the year is confirmation of everything we’ve been doing and everything we believe in.”

SK Energy Shots was originally co-founded by Curtis “50 Cent” Jackson and social entrepreneur, Chris Clarke. Demonstrating the company’s commitment to social causes, every energy shot sold provides a meal to a hungry child through the United Nations World Food Programme (WFP). SK Energy shots are available in 100 percent natural berry, orange and grape flavors, and they are sold at over 40,000 locations nationwide, including 7-11, Rite Aid, GNC, Walgreens, and CVS.