Marketing guru and best-selling author
Seth Godin noted that, “Many companies are sales-force
driven.
When the sales force is happy, the CEO is happy.”
At Restaurant Daily News, we live by the truth of that, since our publishing company, like many others is one of those sales-force driven companies. Which brings us to today's question, “How are you going to make your CEO happy during NRA?”
The answer to that one is fairly easy, if you understand that what makes the sales force happy is the opportunity to make sales. You're halfway home if you just get them to NRA, which delivers the world of restaurant buyers to Chicago for four days of hunting down the products that will generate the most excitement in the marketplace over the next year.
Getting the rest of the way to where you need to be means engineering traffic to your booth, so the sales force comes home with a collective grin. Just getting your sales force to Chicago isn't enough. Then you have to bring the buyers close enough to hear what your sales force has to say to them. Fortunately, this is where you have Restaurant Daily News to help.
Restaurant Daily News delivers traffic
to your booth by giving you the opportunity to begin telling your
story to your target buyers before they reach the convention center.
Uniquely among all the hundreds of publications distributed at NRA,
the editorial content of Restaurant Daily News is driven by the needs
of its advertisers to tell their stories to buyers so they'll be
drawn within reach of the voices of a sales force t
hat's largely
trapped within the confines of a booth on the show floor.
Once you tell your story in the pages of Restaurant Daily News, we deliver it to your buyers where they live while they're in Chicago. Restaurant Daily News will be distributed in more than 60 locations throughout the show, including in the lobbies of key Chicago hotels, in local restaurants and coffee shops where NRA attendees gather to plan their day on the show floor, and at hotel shuttle stops. No other publication has distribution that even comes close.
Time is running out to place your message in the pages of Restaurant Daily News. Call 520.721.1300 today and let us help you send your sales force home with a smile!
Restaurant Daily News is a publication of Oser Communications Group, an independent publishing company not affiliated with the National Restaurant Association. It is not an official publication of the NRA show.
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