An interview with Erik Allen, Western Sales Manager of Bamboo Studio.
RDN: Tell our readers about your company. What’s your main line of business?
EA: Bamboo Studio has two distinct lines of all-natural dinnerware made from bamboo. Our disposable line is made from the sheath of the bamboo plant. Our new reusable Bambooware line is made from a composite of bamboo fiber (95 percent) and an all-natural binding agent that is then injection molded, producing an all-natural melamine alternative that is both biodegradable and dishwasher safe. Both product lines provide a sustainable alternative for any event.
For more information contact the company at 702-428-1661, ecobambooware.com, [email protected] or just stop by booth 368 at the 2013 NRA Show.
RDN: What would you say makes your company unique?
EA: Our disposable line consists of more than eight dozen items allowing the user to find a perfect fit for any scenario. Our Bambooware collection offers a real alternative to melamine, raising the sustainability bar and solving the age old problem of performance versus sustainability. What's more, we have the ability to customize the shape, size and even coloring of our products, allowing us to offer a perfect fit for even the most unique customer needs.
RDN: Describe your company’s current marketing strategy.
EA: Bamboo Studio exhibits in 10 to 12 trade shows each year as the focal point of our marketing strategy. We also have targeted sponsorships at events such as the South Beach Food & Wine Festival that allow our products to be seen in the hands of the best chefs in the world.
Meanwhile, our Bambooware collection is our fastest growing product. Look for this line in major hotel chains and grocers in the coming months.
RDN: Where is your current product emphasis?
EA: With Bambooware, we're aiming to offer a greener, more sustainable alternative to plastic-based dishwares, such as melamine, without sacrificing quality or style. Bambooware is a great eco-friendly fit for outdoor areas such as pools, golf courses, etc. We've already become the product of choice for a variety of universities, aquariums, and convention centers―locations that don't want to sacrifice durability for sustainability.
RDN: What distinguishes your product(s) from the competition?
EA: There are a few competitors for our disposable line. The major distinction between our competitors is that we offer bowls of different sizes that will not leak. The reusable line of Bambooware is a unique product that to date is only offered by us. There are a couple of products made from bamboo fiber but they have a coating on them which ours does not. The matte finish on ours extends the life of the product and makes it the most durable in the category.
RDN: Who are your target end-users?
EA: Restaurants, hotels, catering companies, convention centers, aquariums, zoos, stadiums, wine festivals and any other venue looking to host or serve a stylish yet eco-friendly event.
RDN: How can our readers find out more about your company?
EA: Call me at 702-428-1661 or email me at [email protected].
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