An interview with William Gagnon, Vice President of Marketing, Excel Dryer, Inc.
RDN: Tell our readers about your company. What’s your main line of business?
WG: Excel Dryer is the manufacturer of the original, patented, high-speed energy-efficient XLERATOR[R] hand dryer. XLERATOR was introduced to the market in 2001 and has become the new industry standard for hand dryers.
For more information, visit booth 6831, go online to www.exceldryer.com, call 1-800-255-9235 or email [email protected].
RDN: What do you attribute to your company’s success?
WG: As a hand dryer manufacturer, we realized we were making a product that people didn’t like to use. People were frustrated that it took too long to dry their hands using conventional dryers, and they often resorted to wiping their hands on their pants. Given a choice, they would grab paper towels instead. So, we completed a comprehensive redesign to make our hand dryer more powerful, yet energy efficient. With the help of scientists and thousands of hours of R&D, we developed the XLERATOR hand dryer, the first hand dryer to do its job in ten to 15 seconds – three times faster than conventional machines, while also using 80 percent less energy.
RDN: What distinguishes your product(s) from the competition?
WG: XLERATOR’s decade of proven performance, reliability and customer satisfaction have made it the new industry standard by which other hand dryers are judged. The XLERATOR is more user-friendly than recently introduced 'Trough-Style' dryers and completely hands-free: there is no risk of touching a potentially unclean surface while drying hands. Unlike the newer models that require users to insert and remove their hands, the XLERATOR is intuitive and does not require instruction. Priced at less than half of the cost of trough-style models and virtually maintenance-free, the XLERATOR is easier for restaurant managers or owners to install and maintain in their restrooms.
RDN: How are you continuing to provide innovative solutions?
WG: Excel Dryer continues to lead the industry with a full suite of XLERATOR hand dryer accessories featuring the first-ever certified HEPA filtration system, adhering to stringent HEPA regulation standards of 99.97 percent filtration; Exclusive digital imaging technology for custom cover designs adopted by organizations such as the Dunkin Donuts, Starbucks, Frito Lay and many more; Newly designed XChanger[R] paper towel dispenser retro-fit kits enabling a complete transformation from paper towels to XLERATOR equipped restrooms without major renovation needed; and a Microban[R] anti-microbial wall guard supporting superior hygienic standards.
RDN: What products do you see being hot this year?
WG: Anything that is environmentally-friendly and cost effective. As all facilities are now looking for green and cost-saving initiatives, the installation of XLERATOR accomplishes both.
RDN: What is the nature of your distribution?
WG: Listen to our on hold message for this answer about our network of distributors, product available in 60 and 50HZ for distribution worldwide etc.
RDN: Who are your target end-users?
WG: Any facility who has a restroom and is looking to reduce its cost, maintenance and waste.
RDN: How can our readers find out more about your company?
WG: People can learn more about us at the NRA Show at booth 6831 or on our website, www.exceldryer.com, where they can instantly calculate their savings versus paper towels, by answering a few quick questions. You can also find us on Facebook, Twitter, YouTube, LinkedIn and Google Plus.
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