Marketing your NRA Show Exhibit

3 Tips for Maximizing Your Opportunities at the NRA Show

3 Tips for Maximizing your Opportunities at NRA with Help from Restaurant Daily News

NRA is an incomparable once-a-year opportunity to meet the people who will matter to your success over the next year, saving you the time, energy and expense of countless round-the-world trips to meet all the people who gather in Chicago each May. Make sure you make the most of the opportunity to meet, not just the people you know you need to see, but also the potential partners, suppliers and customers that you don't even know are out there.

Restaurant Daily News - Your Best Advertising Deal at the NRA Show

Count on Restaurant Daily News for the best advertising deal during NRA!

Here's why:

ONLY Restaurant Daily News will be distributed in 60 locations throughout Chicago, including key hotels, shuttle stops and restaurants serving show attendees, to ensure that your message will reach your buyers where they live while they're in Chicago.

ONLY Restaurant Daily News will be distributed in hotel lobbies, along shuttle routes and in restaurants serving show attendees en route to McCormick Place, so your message can reach your buyers while they're planning their day.

ONLY Restaurant Daily News focuses on you and your products. While the NRA Show Daily is telling attendees what the keynote speaker had to say, Restaurant Daily News is telling attendees about the exciting products on the show floor.

ONLY Restaurant Daily News publishes FOUR daily issues during NRA to reach your buyers FIRST, last, and every day during the show!

Restaurant Daily News is published in full tabloid size. Our 11”x14” page is almost 25% larger than a Dealerscope page.

Restaurant Daily News is the oldest continuously published daily at NRA. For more than 35 years, Restaurant Daily News advertisers have counted on RDN to be at their hotels every morning BEFORE buyers have left for the show.

ONLY Restaurant Daily News is your BEST ADVERTISING BUY during the show. Compare rate cards and see for yourself that Restaurant Daily News offers more for your money during NRA!

Call 520.721.1300 today to reserve your space while great positions are still available!

  Download printable flyer here NRA1

Restaurant Daily News is a publication of Oser Communications Group, an independent publishing company not affiliated with the National Restaurant Association. It is not an official publication of the NRA show.

Restaurant Daily News Exposes Hot New Products at the NRA Show!

EXPOSED! Only on Restaurant Daily News, see how major Restaurant merchandisers are conspiring to overwhelm the international marketplace with products that are:

Hot!    Innovative!    Desirable!

WATCH as Restaurant Daily News exposes these hot new products through FOUR daily issues during NRA to be distributed in 60 locations throughout Chicago, including key hotels, shuttle stops and restaurants serving show attendees, to ensure that your message will reach your buyers where they live while they're in Chicago. No other publication does more to take your message outside convention center walls.

Restaurant Daily News, Your Best Buy During the NRA Show

Seen First, Last and Everywhere during NRA, Restaurant Daily News is your best advertising vehicle!

ONLY Restaurant Daily News, the oldest continuously published daily at NRA, is your BEST ADVERTISING BUY during the show. Compare rate cards and see for yourself that Restaurant Daily News offers more for your money during NRA!

ONLY Restaurant Daily News publishes FOUR, count 'em, FOUR, daily issues during NRA! Your ad runs in all four issues for one low price.

Capture the Attention of Your Audience at the NRA Show

When you exhibit at a trade show, you’re setting up a special place to which you hope to draw an audience for a performance in which you will create an engaging and memorable experience for them. It’s theater.

Every Leader is an Artist by Michael O’Malley and William F. Baker contains a useful discussion on how to think about stagecraft within a business context. They point out that putting on a successful performance requires us to think about how we’re going to capture attention to draw an audience and how to create a sense of anticipation that focuses their attention on what we think is important for them to notice and remember as well as how to create an experience on stage that will maintain that focus through the performance.

PowerPoint Presentation - Marketing Your Company at the NRA Show

Attracting Attention at the NRA Show

An NRA question you MUST answer:

NRA offers a once-a-year opportunity to meet people you might not otherwise even be able to get in to see. How are you going to attract THEIR attention to you and your products?

The smart answer: The pages of Restaurant Daily News reach your target buyers where they live. Distributed in 60 locations across Chicago each day during the show, Restaurant Daily News's editorial pages focus on you and your products. While other publications provide forums for discussing overall industry trends, what the keynote speakers had to say, or what the industry's giant players are bringing to the market, Restaurant Daily News gives you the opportunity to talk about you and your products to people who didn't know before they arrived in Chicago that they'd need to see you.

Restaurant Daily News publishes four issues during NRA – one for each day of the show. Restaurant Daily News will be distributed in more than 60 locations throughout the show, including in the lobbies of key Chicago hotels, in local restaurants and coffee shops where NRA
attendees gather to plan their day on the show floor, and at hotel shuttle stops. They take the publication with them as they plan their day in the last few quiet moments they'll have all day to cram one more note onto their to-do lists for the day. With your editorial feature in Restaurant Daily News, you tell them why that note should include your booth number.

Call 520.721.1300 today to let us tell you more about how Restaurant Daily News can put you onto the to-do lists of people who are too busy to let you come through their doors today.

 

 Restaurant Daily News is a publication of Oser Communications Group, an independent publishing company not affiliated with the National Restaurant Association. It is not an official publication of the NRA show.

Download printable flyer NRA5

Make Your International Connection at NRA

What if Restaurant Daily News could save your CEO a trip to China?

 Experienced NRA exhibitors agree that one of the main reasons NRA is essential to their marketing plans is that it brings so many people from the Restaurant industry to Chicago at one time. For a few days each year, we get to meet people representing a broad cross-section of the industry without crossing the International Date Line to do it.

What's the value of that? In addition to the time and money it takes to make a pan-global trip to line up suppliers or see customers, traveling costs include the merciless physical effects of jet lag. Scientists at the University of California, Berkeley have documented that repeated exposure to jet lag has long-term effects on cognitive function, and other studies have linked jet lag to an increased risk of heart disease, cancer, weight gain, and mental health disorders including depression. Research for British Airways found that sleep loss and disruption to our body clocks can reduce communication skills by 30 percent, memory by 20 percent and decision-making skills by up to 50 percent.

It makes enormous sense to take NRA seriously for the opportunity it presents to do business without leaving the United States. It makes even more sense to maximize the value of that opportunity. That's where Restaurant Daily News comes into play.

 

Make Your Products and Company Relevant at NRA

How will you use NRA as a platform to underscore your company's relevance in the American marketplace?

American Suzuki's November 6 announcement that the company would declare bankruptcy and withdraw from the American car market came as no particular shock to anyone. After its peak sales year in 2007, steadily declining sales and failures to announce new products at major car shows had told anyone who was watching that the company wasn't doing well. The sad truth, though, is that by 2012, hardly anyone was watching – the company and its products had simply become irrelevant to the American marketplace.

NRA is a premier opportunity to prevent that from happening to your company. The question is how.

New product launches are only part of the answer. The plain fact is that it probably doesn't matter if you've built a better mousetrap if the mouse just doesn't notice. And NRA is also a premier place for even the best mousetrap to go largely unnoticed.

Think about it: somewhere around 2,000 exhibitors, over 60,000 people crowding the halls and aisles, all the glitz and entertainment that a company the size of U.S. Foods, Coca-Cola or Libbey Inc. can afford to put out there. Attendees will have to walk through and around all of that even to find their way to you – and that's assuming that they know you're out there and care enough to do that. That's what you have to make happen.

How are you going to do that?

How To Make Your CEO Happy During NRA

Marketing guru and best-selling author Seth Godin noted that, “Many companies are sales-force driven. When the sales force is happy, the CEO is happy.”

At Restaurant Daily News, we live by the truth of that, since our publishing company, like many others is one of those sales-force driven companies. Which brings us to today's question, “How are you going to make your CEO happy during NRA?”

The answer to that one is fairly easy, if you understand that what makes the sales force happy is the opportunity to make sales. You're halfway home if you just get them to NRA, which delivers the world of restaurant buyers to Chicago for four days of hunting down the products that will generate the most excitement in the marketplace over the next year.